Hedin: Elbilarna ritar om konsumtionsmönstren

Genom vad vi köper visar vi vilka vi är och hur vi vill uppfattas, heter det. Det gäller inte bara ängsliga tonåringar som bara måste ha rätt märke på tröjan, utan även oss sansade vuxna.  För varumärkesstrateger och marknadsföringsmänniskor ingår det i grundkursen, och egentligen är det inga konstigheter.  Att köpa är en handling, och […]

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