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Volkswagen vill prata design
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Carl Undéhn
8 sep 2023
Volkswagen ska bli en designdriven tillverkare. Alla koncernens olika märken – från Volkswagen och Skoda över Lamborghini och Ducati till lastbilarna från Scania – ska få ett mer distinkt och tydligt utseende. Beslutet presenterades av koncernchefen Oliver Blume under mobilitetsmässan IAA i München. Orsaken? Design blir enligt Volkswagen allt viktigare när ”traditionella unika försäljningsargument förlorar alltmer i […]
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