Dackevall: Paradigmskiftet

Bilmärken bedöms efter det allra bästa man kan åstadkomma. Därför är det svårt för alla som har stora volymer som affärsidé att bygga in imaginära mervärden i sina produkter. När Volkswagen under Ferdinand Piëchs ledning bestämde sig för att bygga en lyxbil – Phaeton – skakade de flesta på huvudet, eftersom det var ett projekt som […]

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